Hey fam,

We started Bassdrop as a passion for design and music 5 years ago after entering a t-shirt designing contest for Steve Aoki. We didn’t win, but this gave us the drive to move forward with a clothing brand of our own and the rest was history!

Over the years we’ve had our ups and downs but we’ve met some beautiful people, experienced some amazing moments and gained some great knowledge of the industry. This can never be changed but as part of the growing pain, you eventually see the bigger picture. After a closer look at where the brand is now and where it’s going, we felt that a fresh start was needed to mature the brand and grow beyond the drop.

Change is sometimes needed to evolve into something bigger. After weeks of brainstorming and research, we narrowed it down to a name that represents the great culture of music and the creative community it has.

With this, Nightenjin [nīt-en-juh-n] was born.

What is Nightenjin you may ask? The heart of the brand is defined by creating new mediums of music and design with the world through powerful, passionate, and meaningful collections. While focused on the concept of a team, the brand’s approach is to create with others and spread positive energy.

We aim to have a unique space in the streetwear and music landscape, the Nightenjin approach to design will consist of bold iconography and graphics that often pay homage to the rich beauty of the night, the music industry and motorsports.

We feel as if this is was the best decision to help grow the brand moving forward. We’re ready for the next level and to start with a fresh slate. Sure it won’t be easy but at the end of the day, it will be for the better with an amazing team and family behind it that we’ve gathered over the years.

This is all coming together over the next few weeks with new clothing designs, artist discovery, new music and many other amazing projects we have in the works.

Lastly, if you have been with us since day one, we have a special treat planned for you!

Love,
Danny, Nate and Moazzam

Nightenjin

The post The Rebrand: Nightenjin appeared first on Nightenjin.

We launched this Bassdrop panda design as part of our 2014 Winter Collection this past January. It was a design and idea we loved so much that we hoped our fans would love as well and we were overwhelmed by the support we got for the design. We kept hearing the same question over and over again, “What’s his name?” to which we had no answer for. We simply called him the Bassdrop panda but we knew that was not good enough. So we launched a contest to get our fans to help us name the panda.

After over 30 name suggestions, days of reviewing each name and researching their meaning and background we knew we had found our name. Thanks to Rachel Raver on Instagram @xdiamondeyes87x who give us the name Nova.

Here is the meaning of Nova according to dictionary.com

no·va

/ˈnoʊvə/ [noh-vuh]

noun, plural no·vas, no·vae /ˈnoʊvi/ [noh-vee] Astronomy
A star that suddenly becomes thousands of times brighter and then gradually fades to its original intensity.

Just for fun we also looked up the various meanings on urbandictionary.com, not only does Nova reference to Northern Virginia where Pharrell is from but it also refers to the classic Chevy Nova which the Camaro was based on. On the extreme end we also had this funny meaning; A really hot girl. Someone who makes you “explode” inside when you see her. 

Looking forward to bring out more design with Nova this summer as part of our Festival Collection!

Nightenjin

The post Introducing the Bassdrop Panda aka Nova! appeared first on Nightenjin.

This past year was our first full year in business and what an amazing follow-up it was to 2012. We at Bassdrop Clothing just want to thank all of our customers, fans and supporters this past year. We have a big 2014 planned for you guys as we aim to offer you even more great products and features on the site.

Make sure to like us on Facebook, follow us on Twitter and follow us on Instagram for the latest news!

Thank you,
#TeamBassdrop

Nightenjin

The post Bassdrop 2013 Year In Review appeared first on Nightenjin.

June 23rd, 2013 was our 1 year anniversary of being in business! Thank you to everyone that has supported us from day one and helped us get where we are now.  Looking forward to the next year and expanding the brand with all of our fans. We appreciate every single one of our fans and customers!

Thank you,
#TeamBassdrop

Nightenjin

The post 1 Year of Bassdrop! appeared first on Nightenjin.