Originating in 2012 as a means to outfit festival-goers with top-of-the-line streetwear attire, Danny Ashorineko brought Bassdrop Clothing into the world. Merging twin-flame passions of electronic dance music and design, he honed his craft over several years, successfully releasing flashy, forward-thinking garments with intention. A vast majority of the early work came in the form of this merchandise line, coupled with a blog that handled music reviews and interviews. 

After gaining a firm grasp on the complex inner mechanisms of the industry as a whole, along with help from his good friend Nathan Ismail, Ashorineko acquired a laser-focused direction for Bassdrop Clothing, which gave way in 2017 to the brand that we all know and love today as Nightenjin. 

What’s a “Nightenjin,” you might ask? Well, the name derives from two parts; “night” comes from the nightlife culture that permeates and thrives in dance music, and “enjin” is a cheeky allusion to the many moving parts that make an engine successfully work, much like the collaborative aspect aiding in our scene’s exponential growth. 

Sporting a powerful new set of ideals based in design, along with an intent for promoting positive change in the community-at-large, Nightenjin naturally progressed into a platform for music releases, with a major emphasis on underground talent with big-time sound. The brand soon delved even further into the all-encompassing ecosystem of the music industry by incorporating live events locally in Windsor, Ontario, and Detroit, Michigan.

So, we’ve covered the past and present of all things Nightenjin, and now we’re onto the future. The imprint’s mission is to continue to be a launching point for the best and brightest up-and-comers within the scene, aiding in both promoting their music and imparting priceless industry knowledge to help them attain the success they truly deserve.

With a massively diverse team of all races, genders, and ethnicities seated firmly at the helm, inclusion and representation will continue to be a focal point at Nightenjin. This comes with the addition of brand ambassadors to boost the overall message and plans for more collaborations in all facets. 

Nightenjin aims to grow hand-in-hand with its aspiring roster and dedicated crew, to bolster the brand’s ability to nourish upcoming talent, and ultimately expand into bigger and brighter seas. In coming years, we can see Nightenjin on tour with its curated lineup of acts, making pit stops in their individual hometowns, hosting a Miami Music Week showcase, and coming to a festival near you with their very own Nightenjin-branded stage.

Will you be a part of this Nightenjin? Or will you watch it roar from the sidelines?

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Alex Bell

Movers, Shakers, and Producers Me and My friends Understand The Future 808

The post What The F**K Is Nightenjin? appeared first on Nightenjin.

We started Bassdrop as a passion for design and music 5 years ago after entering a t-shirt designing contest for Steve Aoki. We didn’t win, but this gave us the drive to move forward with a clothing brand of our own and the rest was history!

Over the years we’ve had our ups and downs but we’ve met some beautiful people, experienced some amazing moments and gained some great knowledge of the industry. This can never be changed but as part of the growing pain, you eventually see the bigger picture. After a closer look at where the brand is now and where it’s going, we felt that a fresh start was needed to mature the brand and grow beyond the drop.

Change is sometimes needed to evolve into something bigger. After weeks of brainstorming and research, we narrowed it down to a name that represents the great culture of music and the creative community it has.

With this, Nightenjin [nīt-en-juh-n] was born.

What is Nightenjin you may ask? The heart of the brand is defined by creating new mediums of music and design with the world through powerful, passionate, and meaningful collections. While focused on the concept of a team, the brand’s approach is to create with others and spread positive energy.

We aim to have a unique space in the streetwear and music landscape, the Nightenjin approach to design will consist of bold iconography and graphics that often pay homage to the rich beauty of the night, the music industry and motorsports.

We feel as if this is was the best decision to help grow the brand moving forward. We’re ready for the next level and to start with a fresh slate. Sure it won’t be easy but at the end of the day, it will be for the better with an amazing team and family behind it that we’ve gathered over the years.

This is all coming together over the next few weeks with new clothing designs, artist discovery, new music and many other amazing projects we have in the works.

Lastly, if you have been with us since day one, we have a special treat planned for you!

Love,
Danny, Nate and Moazzam

Nightenjin

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